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Centre for Contemporary Cultural Studies
The Centre for Contemporary Cultural Studies (CCCS) was a research centre at the University of Birmingham, England. It was founded in 1964 by Richard Hoggart, its first director. Its object of study was the then new field of cultural studies.
== History ==
The Centre was the focus for what became known as the Birmingham School of Cultural Studies, or, more generally, ''British cultural studies''. Birmingham School theorists such as Stuart Hall emphasized the reciprocity in how cultural texts, focusing on the idea of Encoding/Decoding even mass-produced products are used, questioning the valorized division between "producers" and "consumers" that was evident in cultural theory such as that of Theodor Adorno and the Frankfurt School.
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